Ryan Bickett
Strategic, hands-on marketing leader and business consultant with 20+ years driving growth for B2B, B2C, & service businesses
About Ryan
Your Business Deserves Senior Marketing Leadership.
Not a full-time CMO. Not a generic agency. Something better.
Hello! I’m Ryan Bickett and I am a Fractional CMO and Marketing Consultant based in Eden Prairie, Minnesota. I partner with ambitious small and mid-sized businesses across the country to build marketing strategy that’s grounded in real business goals and executed with the precision and speed that AI makes possible all with a human touch and guidance based on proven experience.
Senior-level strategy. AI-powered execution. With a human touch. A selective engagement model that keeps your results at the center of everything.
Currently accepting 1–2 new clients. Availability is intentionally limited.
My Experience
Fractional CMO and Marketing Consultant
Eminence Media LLC — Eden Prairie, MN
2009 – Present
I provide fractional CMO leadership and full-service marketing solutions for small businesses that need strategic direction and hands-on execution without the cost of a full-time marketing team. I partner with organizations to create sustainable marketing programs across digital marketing, paid media, direct mail, design, web design and development, content marketing, SEO, social media, photography, videography, and overall marketing strategy, enabling clients to focus on their core business mission while driving growth and measurable results.
View my achievements in this role
Built and scaled a fractional CMO and marketing services firm delivering strategic leadership and full-service execution for small businesses across digital marketing, paid media, direct mail, design, and web development
Partnered with client organizations to create sustainable marketing programs and assets that enabled them to focus on core business objectives while improving marketing clarity, confidence, and measurable outcomes
Led end-to-end marketing strategy including brand positioning, ideal customer profiling, messaging architecture, and go-to-market planning that strengthened market presence and drove pipeline growth for diverse clients
Directed integrated marketing execution across paid media campaigns, direct mail programs, SEO, content marketing, social media, email marketing, and website design and development that increased lead generation and conversion rates
Owner / Operator
Eminence Services LLC — Eden Prairie, MN
2023 – Present
As Owner and Operator of Eminence Services LLC, I lead a full-service residential and commercial property maintenance company based in Eden Prairie, Minnesota. I oversee all aspects of the business including operations, customer acquisition, service delivery, team management, and strategic growth for a company providing lawn care, power washing, window cleaning, painting, cleaning, handyman services, snow removal, and other property care and maintenance solutions throughout the Minneapolis-St. Paul metro area.
View my achievements in this role
Built and scaled a multi-service home and commercial property maintenance business from the ground up, establishing operational systems, pricing models, and service packages that drove consistent revenue growth and customer retention
Managed end-to-end business operations including customer acquisition, local marketing, lead generation, estimating, scheduling, quality control, and vendor relationships across lawn care, pressure washing, painting, cleaning, and handyman service lines
Developed and executed local marketing strategies including digital presence, community partnerships, and referral programs that increased brand awareness and generated steady pipeline growth in competitive Minneapolis suburbs
Led hiring, training, and team development for specialized service crews while maintaining safety standards, equipment maintenance schedules, and customer satisfaction metrics across all service offerings
Owned financial management including budgeting, cash flow, equipment financing, subcontractor coordination, and profitability analysis while maintaining healthy margins across diverse residential and commercial service lines
Head of Marketing
Glympse Inc. — Remote / Seattle, WA
2020 – 2023
I led all marketing functions for the pioneer in real-time location-sharing technology and enterprise location intelligence. I owned demand generation, brand strategy, marketing operations, sales enablement, account-based marketing, website management, and all other marketing functions for a global SaaS platform serving Fortune 500 companies across supply chain, logistics, and field service operations.
View my achievements in this role
Built and scaled multi-channel demand generation programs that drove consistent pipeline growth and supported enterprise sales teams targeting supply chain, logistics, and field service verticals
Defined and executed Glympse’s enterprise brand positioning, shifting market perception from consumer location-sharing app to B2B location intelligence platform and driving growth in enterprise customer acquisitions
Managed marketing budget, team structure, marketing technology stack, and cross-functional workflows while establishing KPIs and reporting that improved marketing ROI and reduced customer acquisition costs
Partnered with sales leadership to develop account-based marketing programs for high-value enterprise accounts, creating sales collateral and personalized campaigns that shortened sales cycles and increased win rates
Owned end-to-end website strategy, content, and conversion optimization for corporate and app properties, implementing SEO best practices and conversion funnels that increased organic traffic and demo request conversions
Testimonials
★★★★★
“One of the most well-rounded marketing leaders I’ve partnered with.”
I really enjoyed working with Ryan and can say he’s one of the most well-rounded marketing leaders I’ve partnered with. He combines strong demand gen and ABM experience with solid digital execution, always focused on real business results. He also knows how to get things done in fast-moving, sometimes chaotic environments without losing momentum.
Ryan is great at building go-to-market strategies that bring sales, marketing, and product together. He turns strategy into impact through smart, data-driven campaigns, while bringing creativity and a sharp eye for detail to everything he does. He’s the kind of marketer who can zoom out to shape strategy and zoom in to execute.
He’s also a trusted leader and collaborator who sets clear direction and works well across functions. Any company looking for a senior marketing leader who can drive growth and build strong GTM engines would be lucky to have him.
Deana Valorose
Sr. Account Executive | HERE Technologies
★★★★★
“Excellent marketing professional and people leader”
Ryan is the great and rare combination of an excellent marketing professional and people manager. He is able to quickly discern and meet/exceed the goals of an organization. He also enables his team to do their best work both by removing barriers to their success and challenging them to grow. I thoroughly enjoyed working with Ryan and would love to have the opportunity to do so in the future.
Mary Texer
Helping Organizations Thrive by Developing People and Teams
★★★★★
“A pleasure to work with and always set the bar high.”
Ryan was part of my business unit at Questar Assessment, where he led the marketing team across branding, PR, events, social media, and sales support. In addition to having a great eye and expertise for marketing, his enthusiasm and can-do attitude was a great plus for the entire team. He was a pleasure to work with and always set the bar high. He would be a great marketing leader for any organization.
Eric Rohy
Retired EdTech Executive | Consultant and Coach in Business Strategy and Growth
★★★★★
“Highly creative and innovative marketing and design expert.”
Ryan is a highly creative and innovative marketing and design expert who is also an effective people leader. I have had the pleasure to work with him over the last 3+ years, during which time our organization’s structure changed on multiple occasions, directly affecting his team. Through each iteration, Ryan adapted to new expectations and challenges, all while upholding his servant-leader approach to his team – supporting and guiding them so they could flourish through the change processes. We have worked together numerous times on branding and marketing strategies for new and revised products and services. Ryan possesses a rare combination of creativity and the ability to deliver projects on time and in scope – always a plus when working against deadlines.
Teresa Manzella, CF APMP
Author and Speaker | Senior Proposal Operations Manager
Contact Me
Website
ryanbickett.com
hello@ryanbickett.com
X / Twitter
@ryanbickett
YouTube
@ryanbickett
Send me a message
Want to talk about collaborations or hire me to work on your next project? Send me a message and I’ll get back to you.