Ryan Bickett
Strategic, hands-on marketing leader and business consultant with 20+ years driving growth for B2B, B2C, & service businesses
About Ryan
Your Business Deserves Senior Marketing Leadership.
Not a full-time CMO. Not a generic agency. Something better.
Hello! I’m Ryan Bickett and I am a Fractional CMO and Marketing Consultant based in Eden Prairie, Minnesota. I partner with ambitious small and mid-sized businesses across the country to build marketing strategy that’s grounded in real business goals and executed with the precision and speed that AI makes possible all with a human touch and guidance based on proven experience.
Senior-level strategy. AI-powered execution. With a human touch. A selective engagement model that keeps your results at the center of everything.
Currently accepting 1–2 new clients. Availability is intentionally limited.
My Experience
Owner / Operator
Eminence Services LLC — Eden Prairie, MN
July 2023 – Present
As Owner and Operator of Eminence Services LLC, I lead a full-service residential and commercial property maintenance company based in Eden Prairie, Minnesota. I oversee all aspects of the business including operations, customer acquisition, service delivery, team management, and strategic growth for a company providing lawn care, power washing, window cleaning, painting, cleaning, handyman services, snow removal, and other property care and maintenance solutions throughout the Minneapolis-St. Paul metro area.
View my achievements in this role
Built and scaled a multi-service home and commercial property maintenance business from the ground up, establishing operational systems, pricing models, and service packages that drove consistent revenue growth and customer retention
Managed end-to-end business operations including customer acquisition, local marketing, lead generation, estimating, scheduling, quality control, and vendor relationships across lawn care, pressure washing, painting, cleaning, and handyman service lines
Developed and executed local marketing strategies including digital presence, community partnerships, and referral programs that increased brand awareness and generated steady pipeline growth in competitive Minneapolis suburbs
Led hiring, training, and team development for specialized service crews while maintaining safety standards, equipment maintenance schedules, and customer satisfaction metrics across all service offerings
Owned financial management including budgeting, cash flow, equipment financing, subcontractor coordination, and profitability analysis while maintaining healthy margins across diverse residential and commercial service lines
Fractional CMO and Marketing Consultant
Eminence Media LLC — Eden Prairie, MN
Jun 2009 – Present
At Eminence Media LLC, I provide fractional CMO leadership and full-service marketing solutions for small businesses that need strategic direction and hands-on execution without the cost of a full-time marketing team. I partner with organizations to create sustainable marketing programs across digital marketing, paid media, direct mail, design, web design and development, content marketing, SEO, social media, photography, videography, and overall marketing strategy, enabling clients to focus on their core business mission while driving growth and measurable results.
View my achievements in this role
Built and scaled a fractional CMO and marketing services firm delivering strategic leadership and full-service execution for small businesses across digital marketing, paid media, direct mail, design, and web development
Partnered with client organizations to create sustainable marketing programs and assets that enabled them to focus on core business objectives while improving marketing clarity, confidence, and measurable outcomes
Led end-to-end marketing strategy including brand positioning, ideal customer profiling, messaging architecture, and go-to-market planning that strengthened market presence and drove pipeline growth for diverse clients
Directed integrated marketing execution across paid media campaigns, direct mail programs, SEO, content marketing, social media, email marketing, and website design and development that increased lead generation and conversion rates
Head of Marketing
Glympse Inc. — Remote / Seattle, WA
Oct 2020 – May 2023
As Head of Marketing at Glympse Inc., I led all marketing functions for the pioneer in real-time location-sharing technology and enterprise location intelligence. I owned demand generation, brand strategy, marketing operations, sales enablement, account-based marketing, website management, and all other marketing functions for a global SaaS platform serving Fortune 500 companies across supply chain, logistics, and field service operations.
View my achievements in this role
Built and scaled multi-channel demand generation programs that drove consistent pipeline growth and supported enterprise sales teams targeting supply chain, logistics, and field service verticals
Defined and executed Glympse’s enterprise brand positioning, shifting market perception from consumer location-sharing app to B2B location intelligence platform and driving growth in enterprise customer acquisitions
Managed marketing budget, team structure, marketing technology stack, and cross-functional workflows while establishing KPIs and reporting that improved marketing ROI and reduced customer acquisition costs
Partnered with sales leadership to develop account-based marketing programs for high-value enterprise accounts, creating sales collateral and personalized campaigns that shortened sales cycles and increased win rates
Owned end-to-end website strategy, content, and conversion optimization for corporate and app properties, implementing SEO best practices and conversion funnels that increased organic traffic and demo request conversions
Contact Me
Website
ryanbickett.com
hello@ryanbickett.com
X / Twitter
@ryanbickett
YouTube
@ryanbickett
Send me a message
Want to talk about collaborations or hire me to work on your next project? Send me a message and I’ll get back to you! Now accepting consultations.
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