Over the past several months, I’ve noticed an interesting phenomenon. Well, it’s maybe not so much a phenomenon as it is an occurrence I’ve been noticing. With the extremely rapid growth of social media over the last few years, I’ve noticed many people claiming to be “experts” in this field. I also see many managers claiming to or acting as if they “get” interactive marketing and social media. When in reality, I don’t believe they do “get it” at all.
So, this has brought up a question in my head that I am interested in getting feedback from others on. In order to be successful at managing interactive and social media tactics, does one have to be a regular participant in these activities? In other words, how important is it that managers/leaders live and breath the strategies that they are responsible for developing?
I think it’s an interesting question. I am the type of person that when something interests me enough for me to pursue it, I typically immerse myself in the subject. Whether it’s a hobby or career interest, when I am really intrigued by something I put time and effort into learning as much as I can about the subject. However, with the amount of new technologies and information out there, it’s very often difficult to really keep up with all of the areas that interest me.
So my question to you is this, can a person be good (or great) in a domain without being a regular participant in that specific domain? What are your thoughts?