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Participation: Is It the Key to Interactive Marketing and Social Media Strategy

by Ryan on June 1, 2009 at 9:28 PM

Over the past several months, I’ve noticed an interesting phenomenon. Well, it’s maybe not so much a phenomenon as it is an occurrence I’ve been noticing. With the extremely rapid growth of social media over the last few years, I’ve noticed many people claiming to be “experts” in this field. I also see many managers claiming to or acting as if they “get” interactive marketing and social media. When in reality, I don’t believe they do “get it” at all.