How many separate online marketing tools do you use on a daily or weekly basis? If you are like me, you unfortunately have to manage multiple accounts from an assortment of vendors and separate businesses. There’s a google account to manage your Adwords campaigns and your website analytics. There’s the email service provider account you have to help manage your opt-in email lists. There’s the content management system that you utilize to manage your website and/or landing page content. The list could go on.
The Need for an Integrated Online Marketing Management Solution
Integrated marketing is the process of ensuring that all brand contacts, or touch-points, that are received by a customer or prospect are relevant and consistent. Creating integrated marketing campaigns is no longer an option or a “nice-to-have” for organizations that wish to get or stay ahead of their competition. It is a necessity. As the buzz about integrated marketing communications has grown, so has the need for truly integrated Internet marketing tools. [Read more…] about Looking for a Truly Integrated Online Marketing Solution?